Luxury Japanese vehicle brand Lexus, adds premium online customer support to their customer experience portfolio

Synthetix HQ, Stansted: Lexus, Japan's largest selling make of premium cars, ranked among the 10 largest Japanese global brands in market value, has become part of the respectful Synthetix client list.

When Lexus was established 30 years ago, it was dedicated to providing the best customer service experience in the industry. Today, more than ever, the automotive company’s dedication to delivering relentless innovation and uninhibited performance is mirrored in their dedication in offering exceptional customer experiences. Identifying another opportunity to enhance their online customer support, Lexus deployed integrated FAQ Search from Synthetix across their website, to enable consumers to find answers to their queries by typing naturally worded questions. Synthetix also deployed an Agent Knowledge-base within their contact centre to assist contact centre agents with the means to answer customer queries quickly, consistently and accurately.

Adam Ashcroft, Director at Synthetix says, “We have created industry-defining, multi-channel digital customer engagement deployments for many of the world's leading brands, but customers' large and small choose to work with us because we take the time to understand their issues and design solutions to meet their business objectives. Synthetix feels extremely privileged to have Lexus become a client after deploying several customer support tools across Toyota marque. We look forward to working closely with Toyota and their premium car manufacturing Lexus division, to enhance the ongoing dialogue they have with their customers.”

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