Knowledge: For Your Customers

SEO-Optimised Help Centre and Knowledge Widget, Powered by Natural Language Processing

Support Your Customers 24/7

Knowledge is your company’s most valuable asset. Our intelligent searchable Knowledge Base can harness that asset, empowering your customers to self-serve answers to their questions instantly.  

Built with customer experience in mind, Knowledge from Synthetix uses AI-powered Natural Language Processing (NLP) to understand intent, offering your users accurate and targeted results. Built on machine learning principles, the Knowledge Base learns from every interaction, adapting and optimising over time. 

Handle 20% of Routine Queries Online

Frequently asked questions are one of the largest strains to contact centres. By implementing Knowledge, customers resolve these queries online, dramatically reducing the volume of inbound contact to your support team. This significantly reduces operational costs and increases your team’s bandwidth, allowing them to invest time in more complex customer queries.  

The SEO Knowledge Base

Customer journeys starts on Google

CX starts before users land on your site. Your customers search for their problem directly on Google with the expectation of being served an immediate answer from your knowledge base. Unfortunately, the content in many self-service tools is not findable by search engines directly. This forces users to navigate to your site to manually find the answer. This deeply frustrates users, leading to more calls to your contact centre, more complaints, and lower revenues.

The SEO Knowledge Base is our solution to this. It has been built to ensure you have the tools to excel in SEO and help your customers connect with you. With full control over your meta titles and descriptions, along with analytics into user behaviour, you can ensure your articles rank at the top of the search results for every user query.

Knowledge as a Widget

Knowledge can take the form of a floating, persistent tool that stays with your customer whilst they navigate through your site or it can be presented as a full-page help centre – or both.  

Widget Mode

Full Screen Mode


  • Improve CX with an easy-to-navigate, centralised location for Knowledge.

  • Cater to all users’ accessibility needs by offering a full-screen, searchable help centre.

  • A rich library of information that is ideal for problem-solvers who want to browse several FAQs.


  • Improve customer satisfaction by proactively offering help to customers when they most need it.

  • Enhance the customer journey by guiding your customer to their destination using the persistent FAQ tool – saving you time and reducing costs.

  • Use custom triggers to answer critical questions during critical touchpoints, boosting conversion rates.

Boost CSAT Scores by 12%

Empower your contact centre to invest more time into customer satisfaction without the additional costs. As Knowledge reduces large volumes of unnecessary contact, the strain on the contact centre is alleviated, giving agents the time required to effectively deal with more complex customer issues. This reduces handling and wait times whilst subsequently improving CSAT scores.

Knowledge’s integration capabilities ensure not only that customers are served the best results by harnessing your knowledge base’s Natural Language Processing, but also facilitate smooth customer journeys. For non-routine customer queries, escalation to agent-assisted channels is available and executed seamlessly to provide excellent CX. 

An image demonstrating CSAT

Understand Search Intent with Machine Learning

The Synthetix platform learns from every interaction. Customer contacts, outcomes and feedback metrics form the training data that allows the system to optimise how and when it displays relevant material to future users. 

An images to represent the 4 layers of Natural Language Processing: search keywords, intent, grammar and popularity.

Natural Language Processing (NLP)

Users do not search in perfect, neat keywords. They ask questions conversationally, often using incomplete phrases. Knowledge: For Your Customers by Synthetix uses four layers of sophisticated, real-time linguistic search technology. This gives the system the ability to uniquely derive meaning from user queries, ensuring the best and most popular search results appear first and fast.  

Powerful Analytics Suite

Knowledge: For Your Customers comes equipped with a powerful suite of analytical tools to improve agent efficiency and accuracy of knowledge articles. Here’s a small sample of our real-time intelligence:  

Search Results

Pull insights on the top-level effectiveness of your knowledge articles, revealing how effective the knowledge base is in assisting your users. 

Top Queries

Gain insight into how your customers are interacting with the tool and fill any holes in the knowledge base. 


See where the tools are being triggered on your website, and which trigger is most optimal.  
An image that shows Knowledge Base analytics
An image showing Top Queries in Knowledge for Your Customers
An image that shows Knowledge Base analytics

To learn more about how Knowledge can help your customers and business, please get in touch with us today.