Murder on the dance high street shop floor


It’s a bloodbath out there. We’ve become blazè about technology. We expect it, we want it and we get frustrated when it doesn’t act the way we want it to. It might have sounded alien ten years ago, but today we communicate anywhere at any time on any device through chatbots, apps and in emojis without having to leave our sofa. We are up to date with the latest news through social media and can order anything in a few clicks using our phones. In fact, in their global Total Retail survey, PwC reports ‘mobile commerce’ to be firmly on the march toward becoming the online shopping tool of choice.

This whitepaper uncovers new channels and technologies to connect to customers, whilst also augmenting the store experience.