The cure for the common call
There are plenty of new technologies, clever concepts and even trends that could help brands offer better service to customers. But the fundamentals of great service remain the same. We all want to feel recognised, listened to, valued and cared for. However some online customer service channels are more effective and popular than others and if not done right, brands will struggle to deliver on these age-old imperatives.
This white paper highlights online chat as part of an effective multi-channel customer service strategy.