Case Study
How Synthetix Helped Major Utility Company Significantly Reduce Call Volume And Chat Times
Working together from 2009, our Utility customer continues to provide excellent CX through a blend of Synthetix’s self-service and agent-assisted customer service channels.
![An infographic showing statistics and facts about how synthetix helped a major utility company reduce call volume and chat times.](https://synthetix.com/wp-content/uploads/2022/03/major-utility-case-study-scaled.jpg)
Company Profile
![Case study icon used to show employees](https://synthetix.com/wp-content/uploads/2022/03/cs-1500-employee_icon.png)
3,000
Employees
![Case study icon used to show customers](https://synthetix.com/wp-content/uploads/2022/03/cs-insurance-customers_icon.png)
Serving 1.4 Million
Homes & Businesses
![Case study multilingual icon](https://synthetix.com/wp-content/uploads/2022/03/cs-multilingual-icon.png)
Multilingual
customer service
Reducing Calls And Chat Duration Whilst Boosting Customer Satisfaction
The customer experience was streamlined as a result of self-service channels that included multichannel capabilities and smooth escalation to agent-assisted channels – all of which contributed to high customer satisfaction.
![Case study call deflection icon](https://synthetix.com/wp-content/uploads/2022/03/cs-call-deflection_icon.png)
28% Call
Deflection Rate
By providing customers with the tool to effectively self-serve, of those that used it, the number of phone calls regarding routine queries dropped, resulting in a reduction in contact centre costs.
![case study time reduction icon](https://synthetix.com/wp-content/uploads/2022/03/cs-timereduction_icon.png)
Live chat duration was reduced by 16%
![case study multilingual icon](https://synthetix.com/wp-content/uploads/2022/03/cs-multilingual-ss-icon.png)
Multilingual
self-service
Providing multilingual support, catering to many audiences’ language needs and improving customer satisfaction.
![case study csat score](https://synthetix.com/wp-content/uploads/2022/03/cs-csat_icon.png)
Customers ranked the overall experience as a 9.2/10
How would you have contacted us if live chat wasn't available?
The implementation of self-service software enhances the customer journey, improves CX and helps to maintain good customer satisfaction.
![A pie chart showing how expensive different call methods are, with phone being the most expensive and then emails](https://synthetix.com/wp-content/uploads/2022/03/phone_vs_email-chart.png)
Across the industry, calls and emails can be 6 and 2.5 times as expensive as live chat respectively. As a general rule, prioritising live chat over these channels is a cost saving mechanism.
Our Journey Together
![](https://synthetix.com/wp-content/uploads/2022/03/cs-insurance_2014.png)
Our client chose Synthetix’s self-service software, Knowledge: For Your Customers to help manage customer contact, improve CX and reduce agent-assisted customer service interactions.
![](https://synthetix.com/wp-content/uploads/2022/03/cs-insurance_2016.png)
In 2012, our Utility client implemented our live chat and internal agent knowledge software to quickly and directly solve customers’ online queries more efficiently than over the phone.
![](https://synthetix.com/wp-content/uploads/2022/03/cs-insurance_2018.png)
To help serve their audiences effectively, our client deployed Synthetix’s customer service chatbot, Xan with multilingual capabilities.
![A wireframe of a major utility company knowledge for your teams Synthetix product](https://synthetix.com/wp-content/uploads/2022/03/cs-utility_2020.png)
To help better serve its customers through the contact centre, Synthetix integrated our intelligent knowledge base software, Knowledge: For Your Team, with Genesys' contact centre technology.
![A wireframe of a major utility company xan chatbot product](https://synthetix.com/wp-content/uploads/2022/03/cs-utility-2022.png)
Our Utility client continues to deliver excellent CX through the utilisation of Synthetix’s customer service tools.
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