A Masterclass in Digital Customer Engagement – Key reasons you are doing it wrong

Fueled by the abundance of data and ever-increasing customer expectations, the opportunities of digital customer engagement channels are endless. However, amid having a plethora of CX technologies available, many companies still struggle to master the art of digital customer engagement.

Customer Experience professionals lucky enough to secure a seat at the exclusive CX Masterclass event at the iconic Fortnum & Mason last Wednesday, said the most valuable aspect of the day was seeing firsthand the impact of technology and best practice examples of digital customer engagement.

Peter McKean, CEO at Synthetix not only revealed the key reasons that might be hurting CX and digital customer engagement to both enterprises and SMEs, but the huge productivity gains and ROI that could be gained if CX was done right. The compelling, exclusive set of top tips on transforming online customer experience through effective deployment of digital channels can be requested by those who missed out and by businesses who are keen to transform their digital customer engagement delivery.

This valuable day spent outside the confinements of the office also featured demonstrations of new, exciting, AI-driven feature rich tools designed to deliver exceptional ROI, such as PCI compliant payments in Live Chat. And an eager Virtual Agent (intelligent chatbot), Xan, stole some of the speakers’ spotlight, engaging the crowd with wit and intelligent conversation. A scrumptious lunch, in this intimate environment set the scene allowing attendees to network with speakers, big names and industry professionals.

Adam Ashcroft, Director of Synthetix said “The feedback from those who came along has been fantastic. We are looking forward to our next event as it’s clear that the rapid advances in technology and customer expectations have even the most seasoned customer experience professionals enjoy the insight and re-education into opportunities to deliver great customer experiences across multiple contact channels.”

To ensure you don’t miss out on the next event, express your interest and let us know.

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Arrange a full demonstration of Synthetix software with with our friendly business development team, who will answer all of your questions about our award-winning digital customer engagement solutions.

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