The explicit link between Digital Customer Service and BUSINESS GROWTH
Customer experience is the key to creating value in automotive.
Customers and prospects want businesses to demonstrate that they value and understand them.
Executives are quick to see the end-game benefit of a customer-centric strategy: more satisfied customers, increased loyalty, a lower cost to serve, and more engaged employees. But they often fail to understand clearly what a superior customer experience is worth and exactly how it will generate value.
In this whitepaper we explore the logic, math and structured approach using real science to achieve three objectives: building an explicit link to value, directing investments to where they will do the most good, and designing a detailed road map populated with early successes to self-fund digital transformation.