Synthetix named a finalist in the 2019 UK National Innovation Awards

Directors’ Club United Kingdom, the UK’s fastest growing members club for business leaders, is delighted to announce Synthetix as a finalist in the Blending Human & Artificial Intelligence category of the 2019 UK National Innovation Awards.

Adam Ashcroft, Director at Synthetix said “Synthetix is a business which strives to innovate in an incredibly fast-moving field. We spend our time thinking about how technology – and in-particular AI and machine learning – can drive business transformation for our clients across all customer engagement channels including web, mobile and social media. Our aim is to be a business which competes with the best output from Silicon Valley. That’s why we’re so excited about this accomplishment. We would like to thank Directors’ Club for the opportunity to showcase why we are market leaders in online customer service and conversational commerce, by blending human and artificial intelligence.”

Jon Snow, founder and chairman of Directors’ Club added, “This year’s competition has been tighter than ever. The quality of the first-round written entries was very high and choosing four finalists for each category was tough. Congratulations to Synthetix and the other Finalists for demonstrating how innovation can improve both customer experience and operational performance.”

The judges for the UK National Innovation Awards have been recruited from the Directors’ Club membership. All are customer-, operations- or digital-centric leaders from end-user organisations. The Final results will be announced at 3pm on March 26th.

About The UK National Innovation Awards

The UK National Innovation Awards (the Nationals) have been designed by the Directors’ Club United Kingdom to recognise business technology innovations and their impact on customer experience, employee engagement, operations performance, product creation, and profitable growth.

As technology and innovation are at the heart of this initiative, we decided to totally reimagine the concept of B2B recognition and award giving.

The outcome is a unique programme that uses an all-digital platform to execute the entire awards process. Our aim is to have an as-near-as-possible zero carbon footprint and environmental impact. Consequently, there are no travel, over-night accommodation or gala dinner expenses associated with our programme.

Directors’ Club is dedicated to promoting the success and growth of all businesses in the United Kingdom. Therefore, the Awards categories are open to all technology developers worldwide who are doing business in the UK.

More about the National Innovation Awards

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